Richard is a co-founder of copywriting company Writers, and has been a copywriter for well over 20 years. During that time he’s written many words that have been attributed to leading politicians, sports stars and chief executives. He’s also written words that have been embossed on popular chocolate bars, printed on tubes of ‘personal lubrication’, and boosted sales of mobile lavatories. He still can’t quite work out which of all these tasks is the trickiest.

Most of his projects involve writing for national and international businesses, working alongside leading design and digital consultancies. He’s going to spend just five minutes telling you the ten most common things clients have said over the years – and what he’d secretly like to say in reply.