Spot the difference. Idiot or Philosopher?

As a copywriter, you often have to get your ideas approved by people less creative than you.

But have you noticed how logical, spreadsheet-inspired ideas are never handed over to creative people in the same way?

Rory Sutherland has. He can’t understand why the numbers people never hand over their ideas to us creatives.

Because if they do, creative people can help frame solutions in ways that make people approve, feel good about themselves, or simply smile. That means more sales and bigger profits.

Rory knows this better than most. It’s how he became Ogilvy & Mather’s Head of Copy and later its Executive Creative Director. At this year’s Professional Copywriters’ Conference, his insights on framing behaviour could bring a fresh perspective to your writing and help you win hearts and minds.

As Rory says: “If you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a philosopher.”

Smoker or not, don’t stare out of the window this September. Come and benefit from Rory’s thinking instead – and save GBP100 by snapping up one of the last remaining Early Bird tickets.

You can get yours here.

Be quick!

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