Identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean.

Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customers don’t realise the true value of what you have to offer.