This fast-paced, practical workshop shows how your copywriting can have a direct impact on reader behaviour, sales and the client’s bottom line, drawing on loads of ‘before and after’ web pages where copy made a difference.
Once, conversion rate optimisation (CRO) was a hot new business buzzword.
Today, it’s standard practice for any ecommerce website.
In this workshop, experienced digital copywriter and CRO expert Mel Henson explains:
The five stages of a CRO process
Tools and techniques used by web optimisers
Understanding a wireframe
The role of copy and microcopy in CRO
Case studies include how adding nine words to a web page got an 18% sales uplift, and how changing the structure of product copy led to a 32% sales uplift.