Call Yourself a Copywriter?


Are you getting paid enough for the results you deliver? Probably not. Nick Parker explains how copywriters can appreciate the full value of their work.

You’re a copywriter. So, really, your job is to be part marketeer, part counsellor, part behavioural economist, part psychologist, part strategist. Right?

Yet too often, our clients think we’re there just to fill in the lorem ipsum, or ‘wordsmith’ that thing they bashed out themselves earlier. By the end of the day.

For a profession that’s supposed to be good at explaining things, copywriters are often terrible at describing what we really do, how we can really help, and why it really matters.

Why is that? And what can we do about it?

As former strategy partner at The Writer, Nick Parker has done his fair share of making the strategic case for great writing to some of the world’s biggest companies. In this wry and sharply-observed keynote, he’ll share some of the things he’s learned along the way. (And when he’s run out of those, he’ll tell some stories and show some pictures.